Branding is more than drawing a logo. Well researched and creatively designed branding creates positive associations with you and your business. It should say in a moment what you stand for and what customers can expect.
The use of colour, style and font should be appropriate to your target market and become synonymous with your own unique selling point, be it quality, value for money, reliability, professionalism or however you want to position yourself.
Good Branding is the first important step into ‘Experience Marketing’, which is overtaking traditional marketing in its effectiveness.
How do people ‘feel’ about your brand?
In addition, your corporate identity should translate across all marketing collateral, from business stationery, through to corporate brochures, flyers, adverts, other materials and guided experiences.
Developing the right brand for your company is a consultative process, To this end, we take time to understand your business, your unique selling points as well as researching your competitors. We have a team of graphic designers and marketing professionals at your disposal to ensure a quality end result.
Business stationery is not an incidental, but needs careful thought, from design through to final finish and print quality.
These materials, carry the look, feel and ethos of your brand, and will be seen by new and existing customers alike, who will value your care, quality and attention to detail, which, in turn, delivers a positive message about your services.
Typically business stationery includes business cards, letterhead, continuation paper & compliment slips, and is usually completed as part of a re-brand exercise.
Your marketing materials are likely to be the first thing prospective clients see from your company, so they need to encapsulate the professionalism and personality of your business, whilst helping you stand out from the competition, for the right reasons!
Just like your logo and business stationery, these materials carry the look, feel and ethos of your brand, and may be seen by new and existing customers alike. Quality content, design and finish are therefore paramount.
Typically marketing collateral would include, but is not limited to: corporate brochures/folders, leaflets, flyers or newsletters.
Before commencing we undertake a thorough scoping exercise.
We create your artwork and provide low res examples for review.
We refine designs in line with your feedback, providing guidance and advice.
We provide print ready artwork in your required format.