Our management consultancy team are passionate about the channel and have developed a 5-point framework to help analyse any particular route to market. Our frameworks can often undercover very simple barriers that hinder sales within a tiered channel model.
In the current IT marketplace relevant and resonant solution messaging is vital. For many years the return-on-investment (ROI) of any marketing campaign was purely measured in terms of the financial gains it brought to the supplier. Of course this measurement is still important but in the information age the most successful campaigns will be those with content that provides something of value to the recipient.
At WSaaS we are passionate about helping our clients deliver marketing content that will enable the consumer to make informed decisions about how they can run their business with improved ROI. We can offer brand and messaging development workshops to help you deliver the most compelling content and establish a trusted two-way communication channel with your customers.
Our PR team have over 20 years’ experience working with the channel press and can secure briefings, editorial opportunities and case study interviews. We can also develop and pre-pitch press releases and manage all aspects of press interaction. We have close relationships with publications such as DataCentre Solutions, CommsBusiness, CRN, Microscope, It Europa, TechTarget and many others.
From our experience lead generation campaigns supported by inbound marketing can offer a 4x ROI based on cold call inside sales engagements. We can offer lead generation campaigns through selected media publishing companies providing access to hundreds of thousands of opted-in subscribers using syndicated content such as white paper downloads, case studies and online surveys. Online surveys are a very useful tool combining lead capture with lead scoring and can be layered with thought leadership style questions providing insight that can feed additional PR opportunities.
We have expert copy writers who can articulate the business benefits of key technologies to develop collateral such as solution briefs, case study testimonials, technical white papers, sales tools and product brochures. Our team are second to none comprised of marketing and management consultancy professionals with a background in hardware and software engineering.
Many IT leaders are sceptical regarding the value of trade shows as a lead generation tool. We believe the trade show platform can provide a great tool for brand awareness and lead generation if executed in the correct manner. We can assist with all aspects of trade show attendance starting from pre-show marketing through to on-site logistics such as stand design, provision of IT literate stand hostesses, stand crowd attraction themes, promotional collateral and giveaways; complimented with post-event follow up and appointment setting.