IT Channel Marketing

IT Channel, Go-To-Market and Brand Strategy Development

Our management consultancy team are passionate about the IT channel with 70 years combined experience in sales, marketing and technical roles across EMEA. We have worked for technology vendors, distributors and resellers so we understand IT channel dynamics from all directions. We have developed a 5-point framework to help analyse any particular route to market. Our frameworks can often undercover very simple barriers that hinder sales within a tiered channel model but go further than that to identify partnership opportunities, competitive positioning, end user messaging and much more

We have extensive knowledge of the EMEA IT channel to help both newcomers and established brands. We can assist in identifying suitable partners, recommend the best methods to achieve lead generation, drive brand awareness and complete the on-boarding process for new partners.

We have great relationships with reliable IT channel data providers and all key EMEA IT channel publications, so if you are looking to build or enhance your channel strategy please get in touch.

channel-marketing IT Channel Marketing
channel-marketing IT Channel Marketing

PR & Media outreach

Our PR team have over 20 years’ experience working with the IT channel press and can secure briefings, editorial opportunities and case study interviews. We can also develop and pre-pitch press releases and manage all aspects of press interaction. We have close relationships with publications such as DataCentre Solutions, CommsBusiness, CRN, Microscope, IT Europa, TechTarget and many others.

Inbound Marketing

From our experience lead generation campaigns supported by inbound marketing can offer a 4x ROI based on cold call inside sales engagements. We offer lead generation campaigns directly to opted-in subscriber lists tailored to meet your target demographic, or through selected media publishing partners providing access to hundreds of thousands of opted-in subscribers using syndicated content such as white paper downloads, case studies and online surveys. Concise online surveys can be a very useful tool combining both lead capture with lead scoring and can provide valuable insight which can feed additional PR opportunities using the compiled results.

channel-marketing IT Channel Marketing
channel-marketing IT Channel Marketing

Sales & Marketing Content Development

We have expert copy writers who can articulate the business benefits of key technologies to develop collateral such as solution briefs, case study testimonials, technical white papers, sales tools and product brochures. Our team are second to none comprised of marketing and management consultancy professionals with a background in hardware and software engineering.

Trade Show Support Services

Many IT leaders are skeptical regarding the value of trade shows as a lead generation tool. We believe the trade show platform can provide a great tool for brand awareness and lead generation if executed in the correct manner. We can assist with all aspects of trade show attendance starting from pre-show marketing through to on-site logistics such as stand design, provision of IT literate booth staff, stand crowd attraction themes, promotional collateral and giveaways; complimented with post-event follow up and appointment setting.

channel-marketing IT Channel Marketing
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